The transient nature of mining workforces means there is a need to keep roles attractive and staff engaged. Additionally, the coal industry had just come from a period of downturn and was transitioning through to another boom period – there was a requirement for operators with experience which can be difficult to attract and retain. Our client is committed to a diverse workforce and have set the aspirational goal to achieve gender balance across their workforce by 2025. In addition, they have a dedicated Reconciliation Action Plan in place guiding their Aboriginal and Torres Strait Islander sourcing strategies – thus Chandler Macleod’s sourced workforce needed to reflect these values.

Our Solutions

To ensure workforce engagement and retention Chandler Macleod employed a range of solutions to enhance the work life and engagement on site. These included: 

  • Community events 

  • Workforce newsletters and communication 

  • Use of All of Me E-Mental Health application 

  • Safety and mental health campaigns 

  • Employee Assistance Program (EAP) promotion and awareness

chandler macleod recruitment case study

Key Outcomes 

We used a variety of sourcing strategies to deliver a diverse and skilled workforce. Along with our database search and networking strategies, we engaged a range of techniques to diversify the workforce including: 

  • Dedicated microsite 

  • Facebook advertising strategy including targeted souring within NSW (Got Dump Truck Experience?) and wide targeting in QLD and WA to attract additional candidates. Imagery was specifically created to target a diverse range of candidates. 

  • Local sourcing strategies including billboard & local paper advertisements 

  • Database email marketing including ‘refer a friend’ campaigns

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