The transient nature of mining workforces means there is a need to keep roles attractive and staff engaged. Additionally, the coal industry had just come from a period of downturn and was transitioning through to another boom period – there was a requirement for operators with experience which can be difficult to attract and retain. Our client is committed to a diverse workforce and have set the aspirational goal to achieve gender balance across their workforce by 2025. In addition, they have a dedicated Reconciliation Action Plan in place guiding their Aboriginal and Torres Strait Islander sourcing strategies – thus Chandler Macleod’s sourced workforce needed to reflect these values.
To ensure workforce engagement and retention Chandler Macleod employed a range of solutions to enhance the work life and engagement on site. These included:
Workforce newsletters and communication
Use of All of Me E-Mental Health application
Safety and mental health campaigns
Employee Assistance Program (EAP) promotion and awareness
We used a variety of sourcing strategies to deliver a diverse and skilled workforce. Along with our database search and networking strategies, we engaged a range of techniques to diversify the workforce including:
Dedicated microsite www.nswminingjobs.com.au
Facebook advertising strategy including targeted souring within NSW (Got Dump Truck Experience?) and wide targeting in QLD and WA to attract additional candidates. Imagery was specifically created to target a diverse range of candidates.
Local sourcing strategies including billboard & local paper advertisements
Database email marketing including ‘refer a friend’ campaigns