6 ways to boost your online presence to benefit your job search


Being online as a job seeker has now become essential. Not only because of popular job search websites like Indeed and Seek but also because of the network you can create through social networks.

LinkedIn specifically is a huge network for job seekers, especially in the white-collar market, and to not be on it might actually make your job search more difficult!

When employers see your resume, or meet with you, one of the first things they will do is to search you on Google. Usually, your LinkedIn profile will come up. They’ll want to get a glimpse of not only your work experience, but also your personality – and the best way to do this without meeting you, is through social media. This is going to be your first impression.

So, without further ado, here are the best ways to boost your online presence and help you on your job search journey!

Set up your LinkedIn profile fully

Start with a bright, professional profile photo! This is a must have. It can be incredibly difficult to connect and come across as credible without a photo. You then set up the rest of your profile including a clear job title, an informative and friendly ‘About’ section and your recent experience.

You can also go on to add more such as your skills, ask for recommendations, or add in highlights and achievements. For a full LinkedIn Profile 101, you can check out this blog.

Be consistent

Make sure the information on LinkedIn is consistent with the information on your resume, otherwise you might find yourself getting caught in a fib!

Interact kindly and positively with others online

It’s incredibly telling of someone’s personality when we see how they interact online. If you’re on a tangent of complaining and getting into fights in the comment section… well, that might not be everyone’s cup of tea to hire! In fact, to put it blatantly, this can reflect very poorly for you.

But don’t be afraid to interact! It is great to see someone with opinions, and thoughts of their own, as well as how they can positively intermingle with others and make connections.

Write an article or so on your specialisation

A great way to stand out from the crowd and raise your profile to the next level is to write an article (that will sit on your page) and insert your knowledge and passion. This is very impressive for hiring managers and show’s them you know your stuff, and you’re not afraid to put it out there. Here are some other subtle moves you can make on LinkedIn to stand out.

Privatise your Facebook, Instagram and Twitter

(Or any other profiles you think are too personal or which you don’t use to reflect your work.)

Now onto other social networks… Most other social networks aren’t necessarily used for work purposes, although maybe you do apply for jobs through Facebook or Instagram! So, in this case, make sure your privacy settings are set up strong and not revealing too much of your personal activity. Just in case you don’t want to be judged by your cover!

Google yourself to check what comes up

A nice housekeeping test is to Google yourself and see what comes up. If there is anything you don’t want to appear you can take action to make it private or remove it.

It can also be helpful to get a friend to look over your profile and make sure it all appears to be in order.

Having a steady online presence can ensure your job search goes as swiftly as possible and may even offer opportunities for you before you start looking!

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