Job Details
  • Reference368268C_1615873157
  • LocationRhodes
  • SalaryAU$90000 - AU$115000 per annum + Super
  • Job TypeFull Time
  • Posted29 days ago
  • ConsultantCharlotte Oxford

As ANZ Marketing Manager, you will be responsible for partnering with sales to develop and execute the local B2B marketing plan to drive customer acquisition, growth, and nurture journey aligned to the country business plan. This will entail campaign development, lead management, database health, analytics, and reporting to drive top-of-the-funnel leads, marketing qualified leads & sales accepted opportunities. As a member of the marketing team, you will act as a brand ambassador and social media advocate in the field.

You will drive the local demand generation campaigns partnering telemarketing and work with the wider regional marketing and central marketing organisation to deliver the execution of the marketing activities. You will also be responsible for developing the co-marketing plan with key business partners, partnering with the channel sales team, including managing the co-marketing fund (CMF) process.

Reporting into APAC Head of Marketing based in Singapore and ANZ Country Business Lead based in Sydney, you will need to be self-motivated with the ability to work autonomously with little direction. You will also be responsible for one Marketing Associate who will directly report to you.

Job Opportunity:

  • International communication technology enterprise going through an exciting transformation period
  • Bring energy and creativity to make the role your own with the support and resources of a large organisation
  • Office based in Sydney's Inner West
  • Flexible work environment with WFH opportunities - Not full-time remote
  • Opportunities for growth and development with support and encouragement from an excellent leadership team

Key Responsibilities:

  • Align and work in partnership with the sales team to generate pipeline and drive key business priorities supported by key marketing initiatives.
  • Work in partnership with the central marketing team to develop campaign assets relevant to the local markets.
  • Plan and develop co-marketing plans with key business partners to drive lead generation, demand, and generate pipeline, and provide co-marketing guidance, CMF, track, measure, and reporting.
  • Drive awareness of the brand in the ANZ market via press and social media advocacy programs.
  • Conceptualise and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
  • Develop customer references in partnership with the sales team to drive customer advocacy and referrals.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Identify effectiveness and impact of current marketing initiatives with tracking, measuring, analysis, and optimise accordingly aligned with budget management.
  • Present ideas and final deliverables to internal and external teams, and communicate with key stakeholders about marketing programs, strategies, and budgets.

Qualifications:

  • 5-8 years experience working in well-rounded Marketing Management roles.
  • Bachelor's degree in marketing, business, or related field.
  • Excellent written and verbal communication skills.
  • Proven experience developing, delivering, and measuring end-to-end integrated marketing plans and campaigns.
  • Strong project management, multitasking, and decision-making skills.
  • Metrics-driven marketing mind with an eye for creativity.
  • Senior stakeholder management.
  • Experience with marketing automation tools (Eloqua, Marketo) and CRM (Salesforce) will be highly regarded.
  • Proficiency with content marketing, online marketing and social media strategy.
  • Established press and media contacts will be highly regarded.

Key Attributes:

  • Data-driven, analytical
  • Open-minded and creative
  • Great attitude with a growth mindset
  • Proactive and confident to take initiative

We will be shortlisting for this opportunity immediately. If you possess the required skill sets and would like to learn more about the opportunity please click apply right away to submit your application.