Job Details
  • Reference374973B_1623116497
  • LocationMelbourne
  • SalaryAU$130000 - AU$150000 per annum + Superannuation
  • Job TypeContract
  • Posted5 days ago
  • ConsultantAllison Bell

Our client is a global leader in assurance, consulting, strategy and transactions, and tax services. The insights and quality services they deliver help build trust and confidence in the capital markets and in economies the world over.

Our client is looking to further develop their brand and go-to market campaigns.Therefore a new role in the Brand, Marketing and Communications team has been created.

This is a great opportunity for you to shape what we do in this space. The Insight and Social Intelligence Manager will be a customer research guru and will love to dive deep into digital data, use research to help identify white space and be expert at articulating these insights in order shape our future marketing and business development campaigns.

Experience with the tool Sprinklr or similar social and digital insights tools is highly desirable.

Role Responsibilities:

  • It's a brand-new team so you'll need to establish the function from scratch and position it as one that inform multiple purposes across Brand Marketing and Communications and the broader business.
  • Leading and influencing our social media strategy
  • Design and conduct social listening to identify key customer issues and market themes in order to create campaigns to inform our brand & marketing activities - client / talent (recruitment) / industry / competitor / brand
  • Collaborate across multiple internal teams to source additional data and intelligence to help further develop insights used to create campaigns
  • Share insights with account teams to support in building relationships and revenue expansion
  • Always be on the look out for innovative research practices and ways to share insights

Essential skills include:

  • 5-7+ years' experience in customer insights research, ideally on complex issues, which can be used to finding the white space on issues.
  • A Degree in Media/Communications/Marketing or similar
  • Experience with gathering Market Research, Data Insights, social and digital listening, mar-tech or technology solutions
  • Social media strategy
  • Prior experience in research and survey software, Sprinklr is preferred
  • Highly personable, strong relationship builder, and ability to build relationships with stakeholder and work collaboratively across different teams
  • Strong proficiency in the Microsoft Office Suite
  • Experience in data visualisation platforms (Power BI etc) is favourable
  • Analytical and problem solving
  • You love to be hands-on