Job Details
  • ReferenceBH-145458
  • LocationSydney
  • SalaryGreat Salary Package
  • Job TypeContract
  • Posted12 days ago
  • ConsultantAshish Bhetwal
As one of the Australia’s largest providers of human resources solutions, Chandler Macleod has a proven track record of unleashing potential in people and companies. For over 40 years Chandler Macleod’s recruitment business has connected leading-edge projects and employers with outstanding business professionals.

Our client is seeking to engage an APAC Global Campaigns Lead on a contract for 6 months with potential extension.
  • 6 Months Contract, Potential Extension
  • Darling Harbour Location, Hybrid work module
  • Experience in B2B marketing, demand generation and campaign development
  • Global campaign strategy development and execution experience
Position Overview

Our client is looking for a Global Campaigns lead (Maternity cover) who will elevate their brand through the development, standardisation and enablement of campaigns and programs in Asia Pacific. Through the implementation of global brand campaigns working across teams, they aim to build awareness to their core audiences and drive consideration and brand love across the region.

This role will work cross-functionally with global and regional Marketing, Social, PR, Digital, and Product Leads to present new ideas and standardise on the campaign framework to build campaigns that drive brand awareness and serve business goals. This will report into the Vice President of Global Brand Awareness as part of the Global Brand and Campaigns Strategy Team.

Duties and Responsibilities:
  • Establishing and executing the global campaign marketing plans
    • Provides executive oversight, functional and business expertise to ensure the successful execution of global marketing strategies and programs globally
    • Partners with brand management team to establish and evolve the brand positioning and ensures the proper and cohesive articulation of the brand’s proposition with consideration of regional differences and needs.
    • Responsible for developing frameworks and other resources for local marketing teams executed by the global campaigns team and/or the regional field marketing organisations.
    • Work with the creative team, agencies, content, social and digital teams to design integrated multi-touch top of funnel and nurture campaigns.
    • Develop and seek cross region buy-in of the campaign briefs.
    • Work with the marketing operations team to demonstrate brand to demand impact through optimising lead flow, database use and growth, metrics and reporting.
  • Supporting the global positioning and growth of the brand(s)
    • Partners/works with key organisations including global marketing, public relations, sales, global marketing, finance, owner / franchise services, development, revenue management, digital, regional sales/marketing leaders and other functions to drive effective, on-brand execution and results requirements of the plan.
    • Interfaces with Global Sales to develop and execute appropriate field sales and marketing plans globally.
  • Managing marketing budgets, scorecard results
    • Develops annual marketing program budgets and allocates budgets by program based on the marketing plan. Maintains tracking and reporting of key budget operational processes and reports throughout the year.
    • Holds accountability for ensuring marketing program budgets and administrative budget targets are met and not overspent
    • Forecast, measure, test, analyse and report on the impact of campaign activities on awareness and relevancy, sales pipeline, ACV.
    • Implement testing methodologies to enhance the demand creation process, including response and conversion rates.
  • Managing Stakeholder Relations
    • Partners with key stakeholders to ensure effective execution of brand marketing plans serving regional priorities in balance with global directives.
    • Drives organisational alignment and accountability for successful outcomes of brand initiatives with the market, and other functional areas; ensures strategies address relevant stakeholder needs and competitive environment; executes accordingly.
    • Work with the product/segment marketing teams to inform asset and offer creation based on campaign performance.
  • Leading and Working with Teams
    • Creates a synergistic leadership team and business environment that encourages accountability, high standards, and innovation to consistently deliver positive business results.
    • Hires, develops, and retains diverse talent that makes a strong, positive impact on the organisation.
    • Sets clear organisational goals and expectations for direct reports using the performance review process and holds team accountable for performance.
    • Continuously improves team and job structures and ensures clear leadership accountabilities are in place.
    • Builds teams with the appropriate mix of talent and skills to drive innovation and performance. Identifies talents of direct reports and assists with their growth and development plans.
Our Ideal Candidate will have:
  • Solid global campaign strategy development and execution experience.
  • Strong messaging, persona and buying cycle experience required.
  • Analytical skills that align with how to think about campaigns and their outcomes.
  • Solid writing, presentation, and communication skills.
  • Solution oriented mindset, problem solver personality.
  • Ability to influence in a matrixed environment to deliver on expected outcomes.
  • Ideally 10-years’ experience in B2B marketing, demand generation and campaign development.
  • 25% travel required (when applicable)
If you feel you are a suitable candidate submit your application by hitting “Apply for this job”. Alternatively, you can email ashish.bhetwal@chandlermacleod.com for further discussion.