Job Details
  • Reference400595A_1667341873
  • LocationCanberra
  • Job TypeContract
  • Posted25 days ago
  • ConsultantSharrane Martin

As one of the Australia's largest providers of human resources solutions, Chandler Macleod has a proven track record of unleashing potential in people and companies. For over 40 years Chandler Macleod's recruitment business has connected leading-edge projects and employers with outstanding business professionals.

Our Federal Government client is seeking the services of a communications and marketing specialist to develop a communication and marketing strategy (including tactics and resources) to ensure the value, purpose and services of GovTEAMS are well known across the APS and its partners. GovTEAMS is a Whole-of-Government collaboration service with two Microsoft Office 365 tenancies, GovTEAMS OFFICIAL and GovTEAMS PROTECTED

Position Overview

As part of the specialist communications and marketing engagement, the successful specialist will be asked to deliver the following:

As part of the specialist communications and marketing engagement, the successful specialist will be asked to deliver the following:

GovTEAMS Communication and Marketing Strategy, including:

  • Timeline/roadmap for communication and marketing events to support both GovTEAMS' future initiatives and overall strategic goals.
  • Communications matrix, including:
    • Target groups
    • Recommended channels/mediums
    • Frequency of delivery
  • Types of messaging for each identified target group.
  • Templates and worked examples that support the events on both the timeline and matrix, that are also flexible enough to be reused for future initiatives or events.
  • Battle cards to provide approaches/options to deal with challenge/resistance I.E. Counter points and/or persuasion tactics to overcome friction or challenges to GovTEAMS value.
  • Recommendations/strategies for assessing communications and feedback trends and thresholds so GovTEAMS can be proactive/reactive, including resources to address/optimise opportunities in those scenarios, e.g. if x number of complaints occur - do y.
  • GovTEAMS' core purpose and value identification statement and text to use in:
    • info-graphics
    • overviews
    • website messaging
  • Dependency/relationship identification to;
    • Data analytics - how this can help or support GovTEAMS communication and marketing; and
    • Engagement Services.
  • Establishment of an easily searchable artefact repository that can house existing and new materials.

Delivery of Communications and Marketing for up to four initiatives (subject to capacity and priority):

  • Industry Partners initiative - GovTEAMS is looking to create a licence model for Industry and Academic clients.
  • Promotion of GovTEAMS PROTECTED in conjunction with the GovLINK project - GovTEAMS PROTECTED will be enhanced to support secure email between Agencies.
  • Website content review and update to ensure consistent messaging and targeted marketing.
  • CRM/Agency profiling - GovTEAMS is establishing a CRM tool and a branch engagement approach to improve the stakeholder and user experience

Essential skills and experience:

The proposed resource should able to demonstrate the following skills and experience:

  • A proven track record as an experienced marketing / communications all-rounder (varied examples must be submitted as part of the response.
  • The ability to work effectively with senior stakeholders.
  • Exceptional writing skills, and experience communicating with clarity.
  • Strong communication and personal management skills including the ability to influence others, and an ability to work with significant autonomy as part of a small team.

If you feel you are a suitable candidate submit your application by hitting "Apply for this job". One of our consultant will reach out. Alternatively, you can call Sharrane Martin on 02 6268 9726 or email Sharrane.Martin@chandlermacleod.com for further discussion.