Senior Manager, Mass Marketing

• Global Telecommunications Company
• Maternity Cover Contract - 9 months
• Competitive remuneration

This global telecommunications organisation is looking for a Senior Marketer to cover a maternity contract. The role holder will be responsible for delivering marketing programs across a specific consumer brand or business portfolio, including the management and engagement of cross functional program/project teams, product and device marketing, channel marketing and online marketing, to acquire and build the consumer base across the overall mass market segment.

Responsibilities

• Implement marketing programs for acquisition through the specified consumer brand/business portfolio
• Understand and analyse consumer segment trends, define market positions and business opportunities for the brand or business portfolio
• Manage delivery of all marketing programs across a specific brand or portfolio
• Direct and manage marketing development to deliver full marketing drive across all product sets, working closely with product development, pricing, marketing communication, sales, service and device teams
• Direct the development and delivery of campaign training and educational programs for customer-facing channel teams via the channel marketers in the team
• Have personal ownership on the strategy and implementation of programs that drives the health and growth of the brand or line of business (acquisition, usage, churn & revenue/profitability)
• Work with functional marketing teams to ensure the delivery of an impeccable customer experience across all marketing programs and consistency in the brand execution

Requirements

• Degree in Marketing or related discipline
• Minimum 10 years relevant marketing and commercial experience at managerial and strategic level
• In depth knowledge of mobile market and global technology trends
• Minimum 5 years experience in managing and delivering segment-based marketing
• Minimum 5 years experience in managing retail and channel marketing
• Experience in marketing to business and consumer markets
• Excellent command of written and spoken English and Chinese (Cantonese essential)