Social Media – The Future of Strategic Sourcing?
It’s often tempting to stick with the “tried and true” and focus simply on traditional and proven ways of sourcing talent. However, with Australia’s unemployment rate sitting at 4.9 percent, and many of the best candidates already in employment – not to mention that the number of workers retiring is expected to exceed the amount of workers entering the labour force by 2021 – implementing an integrated and strategic sourcing strategy that takes both traditional and emerging techniques and media into consideration is key to attracting interest from both active and passive talent, which has never been more important to maintain the supply of available labour.
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- Engage a Digital Marketing expert to ensure your employer brand is represented positively online.
- Follow what’s right for your brand and campaign, not your competitors.
- The key to sourcing talent online: understand their offline behaviours.
- Measure, review, refine and adjust your strategy to ensure you are meeting business objectives.